How community building bidding works

E-Commerce live: How ideas are turned into digital business models

Christian Kramer,
Branch manager wholesale and foreign trade
Association of Associations Creditreform e.V.

Daniel Blasberg,
Product manager e-commerce
Association of Associations Crediterform e.V.

"How does the added value get into the bowl?" - From the idea to the finished online shop

Healthy four-legged friends for every home. That is the vision at alphazoo. To implement the business model, the founders of alphazoo have bundled an outstanding network of experts to deliver healthy nutrition with added value for people's four-legged companions.

Till Kummer, Chairman of the Management Board, alphazoo AG
In his workshop, Till Kummer, born and bred Dortmund native, idea generator and young founder, shows which challenges are waiting for entrepreneurs in the implementation of a business model and how these can be mastered.

“Sharing is caring!” - furniture without possessions

How do I style my home office? Where can I get the right items for a professional appearance? answers these questions with an exciting concept and refutes the well-known thesis such as “Nobody rents furniture”.

Katharina Döring, member of the board of partyrent / officer

Katharina Döring gives insights into the mental life of one of the most important European event outfitters in times of the pandemic and explains impressively which hurdles the special business model brings with it. As an enthusiastic racing driver and event expert, she has the right experience for fast, dynamic projects that can be placed on the market.

"Headless E-Commerce"

Digital business ideas do not follow classic patterns. Above all, the implementation must be extremely flexible in terms of technology. All channels and all touchpoints are relevant in practice. Our contribution to headless e-commerce shows how to build a fast and variable infrastructure apart from monolithic systems and use it profitably.

Arndt Schieb, Head of Consulting, GAL Digital

When things get difficult, the fun really begins for Arndt Schieb. As an expert in the implementation of digital business models, he has extensive project experience with well-known companies and knows the questions that really need to be clarified. He is responsible for consulting services for GAL Digital. With us, he brings practical relevance and technical expertise so that "E-Commerce live" delivers real added value for your business.

Risk management in B2C

Identity, creditworthiness and fraud prevention. E-commerce naturally entails risks. Anonymous trading is the breeding ground for numerous pitfalls for entrepreneurs. And the conflict between high sales and risk assessment lasts forever. However, with the right tools and mechanisms, the challenges can be controlled. We show what really works in practice.

Marc Leske, Head of Sales E-Commerce, Boniversum

Marc Leske knows e-commerce and the special challenges of B2C business like no other. For years he has been with our customers when it comes to the implementation of risk assessment processes and the contradiction between high security and high conversion needs to be resolved once again.

DIY - Homemade Conversion

Wasn't there something else !? The business models are digitized, the shop infrastructure is in place. But in the end, the shop still has to receive a cash register. Payment is an underestimated task in many projects. But payment can also be a success factor. With the right risk management and the right processes, retailers can individually increase their conversion.

Daniel Blasberg, Product Manager E-Commerce, Creditreform

Daniel Blasberg, Certified Credit Manager, enthusiastic online shopper and passionate product developer, highlights the factors influencing conversion and the important parameters for a clean payment process.

Q&A session: your questions, our answers

All speakers together
In our joint final round, we will discuss your questions and challenges and once again highlight the most important points for successful digital projects. Get involved and receive direct feedback from our experts in our live session.


Details about the event

Online customer event is offered live stream. You will receive the access data for the online event in a separate email.

You can send questions on the topic in advance by email to the moderator Christian Kramer or Silke Beermann.