What grocery chain Monty Brinson pictures
It's Christmas time on all social media channels: The Christmas season is the most lucrative time of the year for many retailers and providers. Marketing departments take a correspondingly large amount of budget into their hands to remind customers of the pre-Christmas hustle and bustle.
Year after year, agencies and PR units engage in a real creative competition for the most original Christmas campaign. A video clip that hits people right in the heart and spreads virally is part of the freestyle of a marketing strategy for Christmas. In order to put their competitors in their place, advertisers are thinking of Christmas earlier and earlier: Companies that are planning their Christmas campaign in the second quarter are no longer exotic.
On the contrary: Anyone who only starts the advertising machinery in the middle of Advent has already slept through Christmas. Studies show that more and more people in Germany have bagged their Christmas presents before the first door in the Advent calendar is opened. The time to buy presents is shifting forward, especially because of campaign days such as “Black Friday” or “Cyber Monday”, which in this country are characterized by price and discount battles in online retail. According to a study by the auditor Ernst & Young, 41 percent of consumers buy their Christmas gifts in November or even earlier. Correspondingly, companies roll out their advertising activities in good time.
In this post we take a look at five creative Christmas campaigns that will warm our hearts.
1. The mother of all Christmas campaigns: Coca-Cola (from 1931)
Festive advertising has a long tradition at Coca-Cola. The shower company has created iconic images in this regard. Without Coca-Cola trucks, red-and-white polar bears and the jingle “Holidays are coming”, the Christmas season doesn't feel complete. And even if the beverage manufacturer neither invented Santa Claus nor dyed it red, the depiction of the cheerful, plump man with a long beard from the pen of the draftsman Haddon Sundblom has had a lasting impact on our collective vision. When you think of Santa Claus, you usually think of Coca-Cola’s Santa.
For the current Christmas campaign, the company is spicing up its commercial with a social message: "This man is a stranger. He secretly travels to us under cover of darkness and just comes into our houses ", a voice from the off moderates the visit of Santa Claus - a tip against the omnipresent fear scenarios of the right-wing populists - to close with a claim that appeals to one another: "We are more connected than we are apart."
2. EDEKA: How much Christmas can it be? (2018)
With "super cool" electro pop and an erotically humming Friedrich Liechtenstein, EDEKA and the lead agency Jung von Matt showed the masses how viral marketing works and thus heralded the advertising battle among the grocery stores. Even discounters such as ALDI, Penny & Co., who have long relied on cheap offers in classic brochure supplements, have since allowed themselves the luxury of creative campaigns. In the 2015 Christmas season, EDEKA followed up with a controversially discussed spot: In the video, a lonely grandfather brings his busy family together by posting his own obituary notice for the festival.
Much less provocative, but all the more charming, the grocery chain advertised in Advent 2018. Watched by semi-hidden cameras, EDEKA customers spin their bikes: You can announce your anticipation for the festival via a converted machine telegraph. The first "test subjects" are still carefully measuring their Christmas mood. The spectacle at the stop at full 100 percent enchants even the most stubborn Christmas grouch.
4. John Lewis: #MontyThePenguin (2014)
The ALDI spot puts Christmas treats from its own range in the limelight - the British department store chain John Lewis is more subtle with its Christmas campaigns. The commercials tell touching Christmas stories that get by without direct advertising messages, but have a positive impact on the brand through their emotionality.
The video from 2014 deserves special mention: In “Monty The Penguin”, the boy Sam and the penguin Monty experience friendly adventures. With all the fun the two of them have, Sam notices that his friend is pounding through life increasingly dejected. So Sam decides to give his companion a very special Christmas surprise ... The special thing about the campaign: The one in itself The award-winning spot was skilfully flanked by numerous social media and live campaigns. Fans continued the Christmas fairy tale with plush penguins under the hashtag #MontyThePenguin. And stationary in the shopping centers, children were able to bring their stuffed animals to life with the help of augmented reality applications.
5. Westjet: Christmas Miracle (2013)
The Canadian airline surprised its guests during a domestic flight: At the check-in, the passengers are asked by a Santa in the airline colors about their secret Christmas wishes. What the passengers have no idea: At the arrival airport, hard-working helpers rush to the surrounding malls to fulfill the wishes they have received. It comes to Presenting presents at the baggage carousel. Shining children's eyes and tears of joy among adults make the spot a touching pleasure. It is not documented whether the gentleman who is presented with socks and underwear will then bite his buttocks in view of the many high-priced gifts on the ribbon.
What Christmas campaigns are yours
remembered for a long time?
We look forward to your favorites in the comment section.
Marketing im Pott wishes you and your loved ones a Merry Christmas!
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